Quick answer
Holafly is a legitimate eSIM company founded in Spain in 2017, rated 4.7 on Trustpilot. Holafly is worth it if you use lots of data and want unlimited days with a 6-month refund window, but it costs more for light use, caps hotspot at 1 GB a day and has no top-ups. eSIM.site is a cheaper option for light users.
Holafly review: at a glance
| Feature | Holafly | eSIM.site |
|---|---|---|
| Pricing model | Unlimited data priced by number of days (1 to 90 days); separate monthly subscription | Pay once per plan: fixed data for a set number of days, plus unlimited and daily plans |
| Example price | US: unlimited 3 days $11.90; Japan: unlimited 7 days $27.50, 30 days $73.90 (Oct 2026) | Plans from $2.02; every destination page lists live prices |
| Destinations | 200+ destinations, with regional eSIMs (Europe: 33 countries) and a Global eSIM | 210 destinations plus 9 regional and global plans |
| Unlimited data | All trip plans are unlimited; an operator fair-use slowdown may apply for up to one day at a time | Yes, in many destinations; each plan shows its fair-use limit before you buy |
| Calls, SMS or phone number | Trip eSIMs are data only; the monthly subscription adds a US, UK or Canadian number | No. Plans are data only; use WhatsApp or FaceTime for calls |
| How you buy and install | Website or Holafly app; install through the app or the emailed QR guide | Buy on the website, no app needed; QR code plus one-tap install links for iPhone and Android |
| Top-ups | No top-ups on trip eSIMs; you buy a new eSIM for extra days | Yes, most plans can be topped up from your account |
| Hotspot and tethering | Allowed but capped at 1 GB per day on trip eSIMs | Usually allowed and counted against your plan data; ask support about a specific plan |
| Multi-country trips | Regional and Global eSIMs (Europe, Asia, Latin America and more); one eSIM per trip | Regional and global plans, plus a Travel Planner that issues one eSIM per country of a trip |
| Refunds | Full refund within 6 months if not activated; partial refunds can carry a $3.50 fee | Only when the eSIM cannot connect at all after troubleshooting with support |
| Customer support | Chat, email, WhatsApp and in-app support, advertised as available any time | Support tickets from your account and email |
| Rewards | HolaCoins: 5% to 7% cashback by level, plus referral rewards | Gift cards; no cashback program |
| Customer rating | 4.7/5 from 114,000+ reviews (Trustpilot, Oct 2026) | Too new for a public Trustpilot rating |
Prices and policies as published by each brand, checked October 10, 2026.
Holafly sells unlimited travel eSIMs priced by the number of days for 200+ destinations. This review covers what Holafly costs, how unlimited its plans really are, its refund policy and what customers say, based on Holafly's own published pages and Trustpilot, checked in October 2026. We have not lab-tested Holafly's network speeds.
Is Holafly legit?
Yes. Holafly is a legitimate eSIM company founded in Spain in 2017 by Pedro Maiquez and Lidia Hu, contracting through Holafly Limited in Dublin, Ireland. Holafly reported more than 15 million eSIMs sold and over $500 million in cumulative revenue in September 2025.
Holafly rates 4.7 out of 5 from more than 114,000 Trustpilot reviews (October 2026), one of the highest scores among large travel eSIM brands.
How much does Holafly cost?
Holafly sells only unlimited data priced by days: 3 days in the US cost $11.90, while Japan cost $27.50 for 7 days and $73.90 for 30 days (October 2026). There are no small fixed-data plans.
That makes Holafly expensive for light users who only need a few gigabytes, and good value for heavy users who would otherwise buy a large data package.
Is Holafly really unlimited?
Yes. All Holafly trip plans have unlimited data, but an operator fair-use slowdown may apply for no more than one day at a time, and hotspot sharing is capped at 1 GB per day. Holafly's Always On feature adds 1 GB of backup data every 30 days while the eSIM stays installed.
Can you top up Holafly or get a phone number?
No top-ups: Holafly trip eSIMs end when the days run out, and you buy a new eSIM for more days. Trip eSIMs are data only; a US, UK or Canadian number comes only with Holafly's separate monthly subscription.
What is Holafly's refund policy?
Holafly fully refunds an eSIM that has not been activated if you ask within 6 months. Other cases are reviewed individually, and partial refunds can carry a $3.50 fee.
What are the pros and cons of Holafly?
Holafly's main strengths are simple unlimited data, a 6-month refund window on unactivated eSIMs and a 4.7 Trustpilot rating. Its weaknesses are high prices for light use, a 1 GB daily hotspot cap, no top-ups and no phone number on trip eSIMs.
What are the best Holafly alternatives?
Saily, Nomad and Airalo sell cheaper fixed-data plans with top-ups, Ubigi offers unlimited plans that allow tethering, and eSIM.site lets you compare fixed, unlimited and daily plans for one destination on a single page.
Compare Airalo vs Holafly or Holafly vs Saily side by side.
Strengths and weaknesses
Holafly
Unlimited-data travel eSIM sold by the day, with no fixed-GB plans and a long refund window.
- Simple unlimited data by the day, with no need to estimate gigabytes
- Up to 6 months to request a refund on an unactivated eSIM
- 4.7 out of 5 on Trustpilot from more than 114,000 reviews
- Always On: 1 GB of backup data every 30 days while the eSIM stays installed
- No small fixed-data plans, so light trips cost more ($11.90 for 3 days in the US)
- Hotspot sharing is limited to 1 GB per day on trip eSIMs
- No top-ups: extra days or a new trip need a new eSIM
- Trip eSIMs have no phone number for calls or SMS
eSIM.site
Travel eSIM marketplace that lists several prepaid data plans for each destination, with live prices.
- Lists several plans from different networks for one destination, so you pick price, data and validity
- Fixed, unlimited and daily plans in many destinations, with top-ups on most plans
- No app needed: buy on the website and install by QR code or one-tap link
- Travel Planner books an eSIM for each country of a multi-country trip in one checkout
- Newer brand without a large public review base yet
- Strict refunds: only when the eSIM cannot connect at all after troubleshooting
- Data only: no plans with a phone number, calls or SMS
- No native app; eSIMs are managed from your web account
Which should you choose?
Holafly
Choose Holafly if you use a lot of data every day, do not want to track usage, and want a long refund window on unactivated eSIMs.
eSIM.site
Choose eSIM.site if you want to compare several plans for one destination before buying, prefer not to install an app, or are booking eSIMs for a multi-country trip in one checkout.
See planseSIM.site prices today
Live starting prices for popular destinations. Open a destination to compare every plan.
Our verdict
Holafly is a legitimate, highly rated choice for heavy data users who want unlimited days and no data counting, and its 6-month refund window on unactivated eSIMs is generous. It is poor value for light users, and the 1 GB daily hotspot cap rules it out for laptop work. If you mainly use maps and messaging, a fixed-data plan costs far less.
Frequently asked questions
Is Holafly worth the money?
For heavy data users, yes: unlimited data by the day means no counting gigabytes. For light users it is expensive; 3 days in the US cost $11.90 in October 2026, more than a week of fixed data from most rivals.
Does Holafly have a data limit?
Holafly trip plans have unlimited data, but an operator fair-use slowdown may apply for up to one day at a time, and hotspot sharing is limited to 1 GB per day.
Can I use Holafly as a hotspot?
Yes, up to 1 GB per day on trip eSIMs, so a 7-day plan allows 7 GB of hotspot use in total.
Can I get a refund from Holafly?
Yes, if the eSIM has not been activated and you ask within 6 months. Other cases are reviewed individually, and partial refunds can carry a $3.50 fee.
Can I make calls with a Holafly eSIM?
Holafly trip eSIMs have no phone number, but calls through apps such as WhatsApp and FaceTime use data, so they work. A phone number is only included with Holafly's monthly subscription.
What are HolaCoins?
HolaCoins are Holafly's rewards: 5% to 7% cashback depending on your level, plus rewards for referring friends. They are not earned on subscriptions.
Sources and methodology
We compare each brand on its own published prices, plans and policies, plus public customer ratings, and record the date every fact was checked. We do not run lab speed tests. eSIM.site sells travel eSIMs and publishes these comparisons, so we link every source for you to verify.